The Challenge
Karibu needed a case-study page that could explain a genuinely unusual staffing model, connecting creative freelance talent, artists, coaches, subject specialists, to schools, childcare centres, and after-school programmes across Amsterdam, without reading as just another generic staffing agency. The site had to make clear that Karibu solves recurring problems for education teams while also opening a door for talented people who don't fit the traditional path into teaching.
The Approach
The page speaks to two audiences from a single homepage: schools, BSOs, and childcare centres looking for support, and creative professionals looking for meaningful work in education. Rather than separating these into disconnected sections, the site frames both around the same idea, matching neighbourhood talent to neighbourhood schools, so a visitor on either side of the relationship understands the same underlying model.
Serving Schools and Talent From the Same Page
With two very different audiences, institutions needing staffing and individuals looking for work, the risk was the page feeling split in two. It handles this by keeping both paths anchored to the same origin story, Karibu started as a project connecting local creatives to local schools, so the staffing offering and the talent offering read as two sides of one relationship rather than separate businesses.
Building Trust Through a Personal, Founder-Led Story
Because schools are trusting Karibu with recurring access to children, the page leans on the company's founding story, four founders, Boris, Nelson, Gauthier and Max, starting a neighbourhood project in 2020, and the meaning behind the name itself, Karibu, Swahili for welcome. Repeating the emphasis on role models from the neighbourhood who speak the same language as the children reinforces one consistent value rather than a generic staffing pitch.
